Ancient cultures believed that by living in harmony with nature, people stay healthy throughout the year. A key point to this is a balanced life cycle with diet and activities, physical, psychological and spiritual, adapted to the cycles of nature, food being dependent on what happened to be growing at that time and activities in
Stone, the witness of eternity, hard and solid struggles against time, having lived, met and formed the stages of human civilization. Meanwhile, the Sun, the only and unique form of natural light, the provider of life, was the first deity that human reason perceived and acquired protruding position in all religions. The vital energy is
Corporate Social Responsibility Every business in order to consolidate and carve out its image uses various means and develops actions like advertisement, public relations and nowadays corporate social responsibility, that features social consideration, conscience and business ethics. Businesses nowadays operate in an environment that requires a new way of thinking and concern for the needs
Olive oil has been a basic ingredient of the Mediterranean diet for centuries B.C. for some of the world’s healthiest populations. It is produced by pressing olives and extracting the oil through physical (mechanical) means, although some lower quality versions can be extracted by using chemicals. The process includes the grinding of the olives either
“Value” in the Hotel Industry Zeithalm identifies four diverse meaning of value: Value is low price Value is whatever one wants in a product/ service Value is the quality that the guest receives for the price paid Value is what the guests get for what they give What are your criteria?
CREATIVITY AND ENTREPRENEURSHIP Creativity is a solution oriented process. It is the process of generating a novel or a useful idea and involves different ways to do things by improving the process or an existing product. The steps in the creative process include opportunity recognition that is identifying the favorable circumstances that create the need
HOTEL BRANDING Branding is a central component and a powerful tool of an effective marketing strategy. It is a long term project that involves communicating the values, the mission and vision of the company to both employees and customers. It is about endowing products and services with the power of a brand. (Kotler p. 241).